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Information System (GIS mapping)
Geographic Information System (GIS Mapping)
We provide meaningful visual representations of market and economic data and its spatial relationship to a development site, store location, or shopping
center. Using GIS, we incorporate proprietary performance metrics along with demographic and economic information and our proprietary real estate databases.
Using selected primary, secondary, census, or client-provided data, Decision Analyst’s GIS Mapping Group can create a series of color-coded thematic
maps to highlight marketing opportunities. Each map is customized, presenting the data by market, trade area, or other area-specific geography. These maps
provide an effective visualization and immediate understanding of strategic market opportunities.
The kinds of information that can be mapped:
- Competitor analyses
- Trade or coverage areas
- Customer locations and profiles
- Demographic variables
- Franchise encroachment
- Industry guides
- Industry influences
- Market analyses
- Profit analyses
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- Sales revenues
- Sales territory analyses
- Sales territory balancing
- Served/Underserved clients
- Service areas
- Service needs
- Service territories
- Site analyses
- Target market analyses
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Example of a GIS Map
GeoAnalytic Consulting
Decision Analyst’s strengths in statistics and mathematics, simulation,
modeling, and optimization provide the analytical horsepower to address complex
business and strategy problems. If you would like more information on our GeoAnalytic
research services, please contact Jim King, Vice President,
Director of GeoAnalytics, (jking@decisionanalyst.com)
or call 1.800.ANALYSIS (262.5974) or 1.817.640.6166.
Additional Resources from Decision Analyst
GeoAnalytic Consulting Services
Advanced Analytics Brochures
GeoAnalytic Case Histories
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