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Home | Press Room | Press Release Archives | U.S. Census Division Economic Indices October 2010

For Immediate Release
November 3, 2010
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

U.S. Economy Continues Its Slow Expansion Through Remainder of 2010,
According To Decision Analyst's Economic Index

Arlington, Texas—The Decision Analyst U.S. Economic Index registered 96 in October, the same level as the previous month. The trend in the U.S. Economic Index over the past 20 months has been gradual improvement. The U.S. Economic Index is a leading indicator (tending to foreshadow overall economic activity by six to 12 months) and it is forecasting a slowly expanding U.S. economy for the balance of 2010 and most of 2011.

“The U.S. economy continues its slow and steady growth,” according to Jerry W. Thomas, President/CEO of Decision Analyst. “The manufacturing sector has improved moderately, consumer spending is gradually rising, interest rates remain low, and major corporations are flush with cash. The U.S. economy should continue to muddle along and expand modestly. The biggest barriers to a more rapid recovery are high unemployment, the continuing problems in the housing sector, the budget problems of all governmental entities, and the lack of credit for small businesses. Since small businesses are so important in creating new jobs, the lack of credit is retarding job creation. Without aggressive job creation, the economy will continue to limp forward on wobbly feet. If there are no major shocks to the system (such as another financial crisis or credit freeze), the U.S. economy should continue its recovery,” said Thomas. “The threat of a double-dip recession remains a concern, however, simply because economic growth is so fragile.”

Census Division

Middle Atlantic, New England, West North Central, and South Atlantic Divisions appear to be doing a little better than the rest of the country, while the Mountain Division is struggling. It has the weakest Index of all the U.S. Census Divisions. (See map below.)

 

Three-Year History By Census Division

The South Atlantic and the Middle Atlantic Census Divisions have seen gradual improvement over recent months; the South Atlantic Census Division improved from 94 in May to 97 in October, while the Middle Atlantic Census Division improved from 95 in May to 98 in October. While still having one of the higher Index scores of the Census Divisions, the New England Division has declined from 102 in May to 97 in October. (See the individual census division graphs below.)



















 

Census Division Three-Month Moving Average

The Index numbers for the census divisions are a three-month moving average to smooth out fluctuations due to smaller sample sizes. The reported Index number averages the current month with the two previous months.

Methodology

The Decision Analyst Economic Index is based on a monthly Internet survey of several thousand households balanced by gender, age, and geography. The online survey is conducted the last 10 days of each month. The Economic Index is calculated from nine different economic measurements using a sophisticated econometric model. The result is a snapshot of current economic activity in each country surveyed, as seen through the eyes of representative consumers living in the respective countries. Decision Analyst conducts its concurrent economic surveys each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation, Spain, United Kingdom, United States, and Venezuela.

Whenever the Decision Analyst Economic Index is greater than 110, it tends to signal an expanding economy. An Index value of 100 to 110 suggests a slow-growth economy, and near or below 100 generally indicates economic contraction. These guidelines vary by country, however.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a leading global marketing research and analytical consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 32-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, technology, medical, and pharmaceutical industries. In addition, Decision Analyst owns and operates the American Consumer Opinion® Online panel—one of the largest consumer opinion panels in the world—with more than eight million members.

 

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011

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