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For Immediate Release September 14, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Arlington, Texas – Among American adults, more than half consult product packaging and labels for diet and nutrition information, according to a study by Decision Analyst, a leading marketing research and marketing consulting firm.

In its ongoing Health and Nutrition Strategist™ syndicated study, Decision Analyst recently asked 4,156 survey respondents to answer the question: "Which of the following sources, if any, have you ever used to obtain information about diet and nutrition?" The most popular sources of information were "information on product packages or labels" and "nutrition panel on packages." They tied for first place, with 55% of U.S. adults choosing these two answer choices.

Sources of Nutrition Information	Percent of U.S. Adults Choosing Each Answer
Information on product packages or labels	55%
Nutrition panel on packages	55%
Family and friends	47%
Health websites	45%
Personal physician, dentist, or other health professional	42%
Recipe books	37%
Television shows	35%
Health magazines	35%
Health or nutrition books	35%
Newspaper articles	30%
General magazines	29%
In-store information	27%
Food or health experts	19%
Food company websites or publications	18%

Note: Percentages add to more than 100% in the above table because participants could choose multiple answers.

Younger adults (aged 18-34) are more likely to consult family and friends for diet and nutritional advice, but older consumers (aged 45 plus) are more likely to rely on the nutritional information on packages and labels. When considering health websites as a source of diet and nutrition guidance, U.S. adults across different age groups have a tendency to favor them fairly equally.

Age	Information on Product Packages or Labels	Family and Friends	Health Websites
18 to 24	44%	56%	44%
25 to 34	51%	58%	49%
35 to 44	52%	48%	44%
45 to 54	58%	43%	45%
55 to 64	60%	43%	45%
65 or older	65%	38%	43%

Overall, females appear to be more interested in nutrition, and they search for more diet and nutritional information than males do.

	Information on Product Packages or Labels	Family and Friends	Health Websites
Females	62%	52%	50%
Males	48%	42%	41%

Methodology

Decision Analyst’s Health and Nutrition Strategist™ study is conducted online via the American Consumer Opinion® panel. Respondents are a nationally representative, statistically balanced sample of more than 4,000 American adults per year. The margin of error is plus or minus 2%. The Health and Nutrition Strategist� study is an integrated knowledge base of food and beverage consumption, restaurant usage, health habits, and nutritional attitudes.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) based in Dallas-Fort Worth, is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 29-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical, utilities, and e-commerce industries. Also, Decision Analyst operates the American Consumer Opinion� online panel, which has more than seven million participants and is one of the largest panels in the world.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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