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For Immediate Release August 20, 2007
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Arlington, Texas – Among American adults, one-third report that they do not worry about nutrition when they eat at restaurants, according to a study by Decision Analyst, a leading marketing research and marketing consulting firm.

In its ongoing Health and Nutrition Strategist™ syndicated study, Decision Analyst recently asked 4,156 survey respondents if they agreed or disagreed with the statement: �I don�t worry about nutrition when I eat out.� Thirty-four percent of adults report that they do not worry about nutrition when enjoying a meal out compared with 41% who do worry about nutrition.

By gender, males are less concerned, with 38% reporting they do not worry about nutrition when they eat out compared to 31% of adult females.

By age, the younger segment (18 to 24) is least concerned, with 41% reporting that they are �nonworriers� compared to 30% of those aged 55 to 64 saying the same thing.

Age	Worries About Nutrition	Does Not Worry About Nutrition
18 to 24	35%	41%
25 to 34	41%	35%
35 to 44	38%	36%
45 to 54	44%	31%
55 to 64	43%	30%
65 or older	41%	34%

By household income, only 28% of respondents with annual household incomes of $100,000 or more do not worry about nutrition compared with 41% of respondents with household incomes of $25,000 or less.

	Worries About Nutrition	Does Not Worry About Nutrition
Under $25,000	32%	41%
$25,000 to $49,999	40%	35%
$50,000 to $99,999	44%	32%
$100,000 or more	49%	28%

�Adults who are influenced by the nutritional information provided by restaurants are more likely to worry about nutrition (72%), but we also see that there is a segment of adults who rarely use the nutritional information, but still worry about nutrition (22%),� according to Diane Brewton, Senior Vice President of Decision Analyst. �This means that even some of the people who worry about nutrition either rely on their own knowledge or just opt to treat themselves when dining out.�

Agree With Statement	Worries About Nutrition	Does Not Worry About Nutrition
My meal choices are often influenced by the nutritional information provided by the restaurant	72%	17%
I rarely use the nutritional information provided by restaurants on their menu items	22%	59%

Methodology

Decision Analyst�s Health and Nutrition Strategist™ study was conducted online by means of the company�s American Consumer Opinion� panel. The survey relied on a nationally representative, statistically balanced sample of 4,156 American adults. The margin of error is plus or minus 2%. The Health and Nutrition Strategist™ study is a broad, integrated knowledge base of food, beverage consumption, restaurant usage, health habits, and nutritional attitudes.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) based in Dallas-Fort Worth, is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 29-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical, utilities, and e-commerce industries. Also, Decision Analyst operates the American Consumer Opinion� online panel, which has more than seven million participants and is one of the largest panels in the world.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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