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Automotive Marketing Research
The automotive industry is global, fiercely competitive, credit-sensitive,
and environmentally significant. Amid all of these overarching issues, individual
OEMs must plot strategy, design and deploy new products, and improve marketing
efficiency. Decision Analyst’s automotive researchers have been providing
advanced marketing research and consultative services to the automotive industry
for over 3 decades, including OEMs, Tier 1, Tier 2, and Tier 3 systems and component
suppliers, automotive dealers, aftermarket suppliers, and automotive financial
services.
Research Services
Decision Analyst helps its automotive-related clients develop a keen understanding
of consumer needs and motivations to help guide product improvement, new product
development, engineering, marketing, and strategic planning.
Primary services:
Decision Analyst Automotive Databases
Decision Analyst owns and manages the following online panels for automotive
targets:
- Light Vehicle Owners/Intenders from our American
Consumer Opinion® Online panel of over 8 million consumers in the US,
Canada, Western Europe, Latin America and Asia. This is one of the largest Internet
panels in the world. Vehicle information is available on our panelists in the
major markets to facilitate access by make, and/or model and model year data.
- Work Vehicle and Small Fleet buyers and owner/operators from our Contractor
Advisory Board® panel of general contractors and subcontractors from all
segments of the building and construction industry.
- Technology Advisory Board® panel of systems
professionals, engineers, scientists and other technologists in automotive and
related industries.
In addition to these Internet panels, Decision Analyst conducts automotive
research using traditional methodologies such as telephone, mail, personal interviews,
focus groups, intercept and central location data collection techniques.
Driving Long-Term Dealer Profitability
The experiences of the pre-owned vehicle customer constitute an untapped opportunity
for dealers to optimize their sales efforts in this market and will, in turn,
lead to better long-term profitability for the dealers. Decision Analyst designs
and conducts customer surveys for individual dealer franchises, providing valuable
information on pre-owned vehicle buyers
Automotive Marketing Research
If you would like more information on Automotive Research, please contact
Allan Vivian, Vice President and Director of Automotive Research
(avivian@decisionanalyst.com),
or Bonnie Kenoly, Executive Vice President (bkenoly@decisionanalyst.com)
or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
Additional Resources from Decision Analyst:
Brochures
Case Histories in the Automotive Industry
White Papers in the Automotive Industry
